What is the Future of Emerging Media?
What is the future of emerging media?
My best friend got the Droid today. If I posted this one year ago you might’ve thought that she visited outer space over the weekend and brought back a robot from Star Wars. Although I do think that would be a much more interesting story, she actually visited the Verizon Wireless store and purchased the Motorola Droid Eris. The Droid is presented by Verizon and Google, which are quoted as “two powerhouses of communications,” by the Verizon Web site. According to the Web site, the Droid “does” (Droid from, 2009).
The Droid…
- “Does fast processing”
- “Does the biggest screen”
- “Does swap batteries”
- “Does run thousands of android apps at break-neck speeds”
(Droid from, 2009).
Image retrieved from:
I wondered what was next for the cellular phone designing engineers. My friend showed me every aspect of her phone and I was amazed. She scanned the barcode of a cracker box with her phone and told me how many calories were in each serving and what foods were best with the selected crackers. She looked up various items on the Internet, listened to music, downloaded music, played games, called her mom, text messaged three different people within two minutes and looked up the nearest Outback Steakhouse. She did all of this on her cell phone. The Droid was pretty amazing, but I couldn’t help but wonder what was next for emerging media? Will we become so advanced that there will be no other way to excel in an area of interactive media?
Interactive Media Predictions
According to Brian Solis, a Forrester report was published in early of 2009 that indicated that social media was expected to increase by 34% by 2014. This percentage positions social media behind mobile marketing and in front of search marketing (Solis, 2009). The graph below is from the Forrester US Interactive Marketing Forecast: 2009 to 2014:
With the rise in interactive capabilities of mobile devices, it is no wonder that we are seeing such a jump in the next five years in this area.
References:
Droid from Verizon Wireless. (2009). Retrieved December 28, 2009, from http://phones.verizonwireless.com/motorola/droid/#/google
Solis, Brian. (2009). The Future of Interactive Marketing. Retrieved December 28, 2009, from http://www.briansolis.com/2009/12/the-future-of-interactive-marketing/
Hi there!
Well…I’m ashamed to say, but I didn’t know what the Motorola Droid Eris phone was! I’m in the wrong business to be “out of the loop!” haha : )
This is a great example of how emerging media in society is affecting the way we live. A phone that is so complex that it features all of that.
Your graph on interactive media predictions was enlightening–very informative.
Thanks,
b.
Nice blog Michelle, did you have to start it for school?
Yes I did! It’s for a class!
So, who do you think is the better of the two, this Motorola Droid Eris or the Apple’s iPad? Never use any of these two gadgets.
Ruby
http://www.dreamwalkmobile.com