Internet-only Companies Utilize Emerging Media
Internet-only Companies Use Emerging Media for Success
There are many Internet-only companies that can be accessed on the Web. Companies profit off of using social media and other emerging media to market the company’s brand and the products or services that it sells. According to the article, “Top Internet Companies duke it out,” by Rick Munarriz, the top 10 web properties include:
1. Google
2. Microsoft
3. Yahoo
4. AOL
5. News Corp
6. Facebook
7. IAC
8. Ebay
9. Apple
10. Amazon
Each of these properties has a different unique audience population; with the highest being Google’s with 155.6 million and the lowest being Amazon’s with 59.6 million. Although the unique audience populations go from lowest to highest, the amount of time per month that a user spends on each sight varies. For example, the average Facebook user spends 4 hours and 40 minutes on Facebook each month while a Google user usually spends 2 hours and 31 minutes on Google per month (Munarriz, 2009).
Using Emerging Media
Many of the top 10 web properties use various emerging media outlets to market their companies. I am going to use Facebook as an example of one of these companies that has used various emerging media techniques to market its social networking Web site.
For example, Facebook is a social networking site (like Twitter) but it also uses a social networking site to market Facebook. Facebook’s official Twitter is located at http://twitter.com/Facebook and has over 160,000 followers. The Facebook Twitter updates followers on the latest Facebook news and applications and also allows followers to post comments and post ideas and feedback (Facebook, 2009). Google has over one million followers on its Twitter account. You can check it out here: http://twitter.com/google. Amazon, Apple and Ebay all have Twitter accounts to market their companies as well.
Facebook utilizes YouTube as well. Facebook has its own YouTube channel located at http://www.youtube.com/facebook#p/c/F0F2972302FBC189. Facebook has various videos of different employees showing users how to utilize Facebook and how Facebook was created. There is a section on the Web site where subscribers can comment on the page and the various YouTube videos. The page also updates users with the latest Facebook news (YouTube, 2009).
The videos that Facebook posts on YouTube are focused on showing the consumer what the company is about and how the company comes up with some of its ideas. The main video on the Web site currently is called “Prime Time Hack: The Birth of Facebook Video.” It is very interesting to hear the creators speak about how Facebook videos were created and the reason that they were created. Take a look at the video below:
References:
Facebook (Facebook) on Twitter. 2009. Retrieved December 21, 2009, from http://twitter.com/Facebook
Munarriz, R.A. (14, July 2009). Top Internet Companies Duke it out. Retrieved December 21, 2009, from http://www.fool.com/investing/general/2009/07/14/top-internet-companies-duke-it-out.aspx
YouTube-theofficialfacebook’s Channel. (2009). Retrieved December 21, 2009, from http://www.youtube.com/facebook#p/c/F0F2972302FBC189
